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Louis Vuitton most popular fashion brand: Google data

Pic: Louis Vuitton

The most popular fashion brand across the world is Louis Vuitton, topping the wish-lists of 47 different countries and far surpassing the second most lusted-after brand Gucci, according to an analysis of Google search data by a UK-based credit broker website. Other high-end designers to feature on the list include Italy’s Valentino and France’s Chanel.

French brand Louis Vuitton is also one of the most counterfeited brands in the world too due to its luxury price tag and high-end appeal, the website said.

The top worldwide celebrity fashion inspiration is American singer-songwriter and pop superstar Billie Eilish. Famed for her oversized clothes and anything-goes ensembles, she has left behind Harry Styles, Lady Gaga and Kylie Jenner.

Styles, who narrowly misses out on being crowned the number one international celebrity style inspiration, was one of only two male celebrities to feature on the list.


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