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Kephi creating meaningful apparel

With consumers and brands placing importance on how products are manufactured, where they are sourced from and their sustainable qualities, Kephi, the new sustainable brand, is attempting to redefine luxury by creating meaningful apparel. All its garments are made from sustainably sourced materials such as recycled fabrics and organic cottons.It is estimated that 85 per cent of all textiles end up in landfills while washing some types of clothes sends thousands of bits of plastic and toxic chemicals into the ocean. The, there are other issues such as water and energy consumption, and human cost.

This growing sense of uneasiness around the way the fashion industry was set up was largely what motivated the launch of fashion label Kephi. Its founders not only saw the need to address the absence of transparency, ethics and respect for the environment but also wanted to create deeply meaningful apparel that reminds the world that “we all have an active role in our collective future.”

Kephi believes in the transforming power of clothing and how it can change a person’s mindset. This is why adopting a new approach to conscious dressing can positively influence the way people feel, their well-being and cause a profound and lasting impact in every aspect of a person’s life, the new label says.

For this reason, the brand develops every garment taking into account its environmental impact by using sustainably sourced materials such as recycled fabrics and organic cottons. In addition, Kephi ensures responsible manufacturing and works on ethical factors like wages and safe working conditions for the people who make the pieces.

Kephi focuses on meticulously constructed wardrobe essentials, like tracksuits, t-shirts, hand-dyed denim and sharply cut blazers in a neutral colour palette which renders both menswear and womenswear collections with an effortlessly cool style that have a timeless and luxurious appeal.

But more than just creating sustainable clothing, Kephi wants to emphasise on its bigger mission to generate and promote a positive mindset which ultimately leads to constructive changes. Its founders were inspired by the Greek word ‘kefi’—which usually refers to joy, passion and happiness— to name their brand.

The founders want each and every piece be more than a great item of clothing, they want it to serve as a tool to empower people who want to create meaning and drive positive action in their own life and the lives of others.Positive and inspiring messages are literally embroidered and printed on the clothing, adding to Kephi’s thinking outside of the box when it comes to design and originality.

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